the subject lines I’d use after months of not pitching

You’ve been sending value emails for weeks.

Maybe months.

Your subscribers like you. They reply sometimes. They say your stuff is helpful.

But you haven’t pitched.

Because the moment you sit down to write “hey I have a thing you can buy,” your brain goes: “This is gross. I’m being annoying. They’re going to unsubscribe.”

So you don’t send it because you’re trying to write it like a sales email when you should be writing it like every other email you send: specific, human, and rooted in something real.

start with the subject, go from there

Three pitch subject lines that work for service businesses:

The direct offer:

“I have 2 spots open this month”

Preview: “here’s what you’d get”

The result story:

“she booked 3 clients from one email”

Preview: “here’s the email”

The subtle ask:

“can I help you with this?”

Preview: “no pitch deck. just a question.”

BONUS - The phycological:

"read this if you're serious (ignore if not)"

Preview: "I'm only sending this to people who are ready"

This one is a little more aggressive than the others.

It works because it creates a choice your reader feels compelled to answer:Am I serious, or am I the person who ignores this?

The subject line challenges how they see themselves. If they already identify as committed, motivated, or ready to take action, ignoring the email feels out of character.

Notice what’s missing?

No “LIMITED TIME OFFER” or “Don’t miss out!”

Just a person saying “I do this thing, here’s what happens when I do, want in?”

A pitch email isn’t a betrayal of that trust. It’s the reason they’re on your list. They WANT to know what you offer. You just have to ask like a human, not a billboard.

Start with a subject line that sounds like you.

Write the email like a person.

Make the offer clear.

Let them decide.

Your list cannot buy from you if you never ask.

Rooting for you (and your subject lines)!

Ashley🫶🏼